Kotak Cherry hosts MF baskets on its platform
Offers an open architecture platform for AMCs/fund houses to host MF baskets that will facilitate customers to choose mutual funds with a single click; Customers can invest via a Systematic Investment Plan and/or make lump sum investments, thus catering to diverse customer preferences
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Mumbai: Kotak Cherry, a tech-led investment management platform under Kotak Investment Advisors Limited (KIAL), has announced hosting Mutual Fund (MF) Baskets by India's top mutual fund houses on its platform. Kotak Cherry provides an open architecture platform for AMCs/fund houses to host MF baskets that will facilitate customers to choose mutual funds with a single click. Customers can invest via a Systematic Investment Plan and/or make lump sum investments, thus catering to diverse customer preferences.
Talking to Bizz Buzz, Srikanth Subramanian, CEO, Kotak Cherry, says: "Kotak Cherry Mutual Fund Baskets offers mutual fund across assets class and schemes with a diversified portfolio from the country's top asset management companies like ICICI Prudential, UTI Mutual Fund, Edelweiss MF, Mirae Asset, Navi MF, and Kotak Mahindra MF."
Our experience has been that most investors don't buy a single scheme, but prefer to purchase multiple funds for diversification. MF Baskets not only addresses these challenges, but also encourages customers to diversify their investments by exploring its unique features from leading Asset Management Companies (AMCs), he said.
Expanding the bouquet of investment solutions since its launch in May, MF Baskets is a combination of mutual fund schemes offered by an AMC that aim to reduce the hassle of choosing the right scheme from a bouquet of schemes offered by such AMC. Customers can start investing in these MF Baskets offered on the Kotak Cherry platform with a sum as low as
Rs 1,000.
